Marriott’s Westin brand has entered the all-inclusive category for the first time in Mexico. The Westin Resort & Spa Puerto Vallarta completed a multi-million dollar transformation and relaunched in May 2026 as The Westin Playa Vallarta, an All-Inclusive Resort, marking the brand’s first all-inclusive property in the country.

What changed in the conversion

The relaunched resort has 281 redesigned suites, including Junior Suites and suites with a private plunge pool, alongside 16 new swim-up Junior Suites that connect directly to one of the property’s two redesigned pools. One pool is adults-only and the other is family-friendly, a split that mirrors how several other brands have structured their own all-inclusive debuts. The resort sits on 14 acres along Banderas Bay, a short distance from Puerto Vallarta International Airport.

Dining and amenities

The all-inclusive package covers ten dining and entertainment venues, run with a chef-led approach to the included menus rather than a strictly buffet-first model. The Heavenly Spa by Westin offers hydrotherapy, aromatherapy and signature treatments on a paid basis, consistent with how spa services are generally handled at all-inclusive resorts, and the WestinWORKOUT Fitness Studio provides guided training and updated equipment. New pickleball and padel courts round out the active amenities, alongside the brand’s long-running wellness positioning. Pickleball and padel have both become common additions at newly renovated or newly converted all-inclusive resorts across Mexico and the Caribbean over the past two years, reflecting broader demand from guests who want an active option beyond the pool and the beach.

Puerto Vallarta as a Pacific coast base

Puerto Vallarta sits on Mexico’s Pacific coast along Banderas Bay, a different region and a different climate pattern from the Caribbean-facing Riviera Maya and Cancun properties most frequently covered on this site. The destination has historically built its reputation on boutique hotels, a walkable malecon and a more laid-back, artsy identity than the large all-inclusive resort corridors further east, which makes a brand-name, chef-led all-inclusive entry like this one a notable shift rather than simply one more resort in an already crowded category. Flights into Puerto Vallarta International Airport serve both direct US and Canadian routes and connections through Mexico City, and the airport sits close enough to the Banderas Bay hotel zone that transfer times to most properties, including this one, tend to run shorter than the longer transfers common in the Riviera Maya.

Why the brand entry matters

Westin’s move follows a broader pattern of established hotel brands buying or converting into the all-inclusive space rather than building new resorts from scratch. JW Marriott took the same approach in Costa Rica earlier in 2026, covered in JW Marriott Opens Its First All-Inclusive Resort in Costa Rica, and Hyatt took a renovation-led approach of its own with Hyatt Zilara Cancun Reopens After a Full Renovation. Each of these moves brings a loyalty program, a recognizable service standard and an existing guest base into a category that, until recently, was dominated by Spanish and Mexican operators like RIU, Barcelo, Palladium and Iberostar. Marriott has also been expanding its all-inclusive footprint through its AMR Collection and Blue Diamond partnerships, and how Bonvoy points and elite status actually apply at a converted or brand-run all-inclusive resort like this one is covered in How Hotel Loyalty Programs Work at All-Inclusive Resorts.

What travelers should actually expect

A newly converted all-inclusive from a brand with no prior history in the category is worth approaching the way any new entrant should be approached: checking exactly what the published package includes rather than assuming it matches resorts from longer-established all-inclusive operators. What All-Inclusive Actually Includes lays out the exclusions that trip up travelers most often, from premium liquor brands to specialty dining reservation limits, and is worth checking against Westin’s own published terms once they stabilize following the relaunch. Travelers who booked directly with Marriott or through Bonvoy prior to the relaunch should also confirm whether their existing reservation was migrated to the new all-inclusive rate structure or needs to be rebooked, since brand conversions of this kind do not always carry reservations over automatically.

Puerto Vallarta itself sits on Mexico’s Pacific coast, a different region from the Riviera Maya and Cancun properties most frequently covered on this site, and this opening adds a brand-name, chef-led all-inclusive option to a destination that has historically leaned toward boutique and independent hotels rather than large all-inclusive resorts.

Sources: Marriott, Travel Market Report.