Los Cabos has set out a long-range tourism strategy built around becoming the leading luxury destination in the Americas. The plan was presented at the Los Cabos VIP Summit, held October 25 to 27, and summarized in a Caribbean Journal report dated October 30, 2026. The headline numbers are more than 1,200 hotel rooms confirmed through 2029 and nearly 3.8 million visitors in 2025. For travelers, the report is less about what to book today and more about how the destination expects to change over the next few years.
The numbers behind the plan
According to the report, annual visitation to Los Cabos rose from 2.12 million in 2016 to nearly 3.8 million in 2025, a gain of 77 percent. Nearly 40 percent of visitors are returning guests, which suggests a destination that people come back to rather than visit once. The Los Cabos Tourism Board also says the destination has 16 Virtuoso-affiliated hotels, the highest concentration across Mexico, the Caribbean and Latin America.
On the supply side, more than 1,200 hotel rooms are confirmed through 2029, and the report says many are already under construction. It cites the arrival of Park Hyatt at Cabo del Sol and the planned all-inclusive Grand Hyatt Los Cabos as examples of the luxury pipeline. We covered the two Hyatt projects in Park Hyatt Riviera Maya and Grand Hyatt Los Cabos: What Hyatt Has Announced.
Air access
Los Cabos is connected to 55 cities worldwide, including 33 in the United States. In 2016 its nonstop U.S. network covered 21 cities. The report does not name airports or give traffic figures, so we cannot say which routes are new. For recent route news we have covered, see United’s first nonstop flight between Washington Dulles and Los Cabos and Volaris’s first direct Cancun to Los Cabos flight.
The primary markets named are the United States, Canada and Mexico. Germany and Colombia are listed as growth targets through air connectivity, and Australia, Japan and the United Kingdom are named as high-value niche targets. That mix matters mostly for the airline and hotel industries, but over time it can influence where new flights are added.
What the strategy says it will prioritize
The 2036 vision is not only about arrivals. The tourism board’s managing director, Rodrigo Esponda, said the focus has shifted “from how much tourism grows to what that growth creates for Los Cabos.” The listed priorities include:
- Hospitality and technology career pathways for residents.
- More opportunities for local producers and entrepreneurs.
- Coordinating tourism development with investment in water, housing, transportation and public spaces.
- Conserving beaches, seas and biodiversity.
The report says success will be measured beyond arrival totals, including local incomes, small-business opportunities, access to essential services and healthier ecosystems. Those are intentions in a strategy document, and the report does not say how or when each measure will be reported.
What this does and does not tell a traveler
It is easy to over-read a destination strategy. A pipeline of 1,200 rooms does not tell you which resorts, at what price or in which part of the corridor. The report gives no breakdown by brand, opening date or location, apart from the Hyatt examples, and it makes no statement about prices. We have therefore not assumed any effect on rates or availability.
What can be said is that Los Cabos is investing in the high end of the market and expects more hotel supply over the next several years. If you are weighing it against Cancun, our Cabo or Cancun comparison explains how the two coasts differ, our Los Cabos destination page covers the area’s resort layout, and Los Cabos for an All-Inclusive: A Different Mexico From Cancun goes deeper on what to expect. For what to do away from the resort, see Things to Do in Los Cabos Beyond the Resort.
Practical points for planning
- Construction is part of a growing destination. When you shortlist a resort, ask whether building work is under way nearby, and use our guide to checking for construction or renovation noise.
- Expect the new rooms to arrive in phases through 2029, not all at once. Opening dates for any single project can move.
- If a hotel’s brand or opening date matters to you, confirm it with the resort directly before paying a deposit.
The Los Cabos plan is a statement of direction from the destination’s own tourism board. We will follow up as individual projects publish confirmed opening dates and room counts.